That question seems to be coming up on a regular basis as I knock on doors in Ward 6 over the past several months. Ever since late March I have taken the opportunity to go out to visit residents and speak with them directly. Some I get a chance to spend some time with to discuss issues that are important to them. Most however are very busy and just have a moment to exchange pleasantries and get back to what they were doing.
The most common question after I pass them some information on me is “Are you online?’ The reason why they ask this is so at a time more convenient they can go to their computer, Google you, and read up on what you stand for, and how connected you really are to the community.
In a recent article by Christina Commisso of the Milton Canadian Champion, she outlines a number of municipal candidates who have a strong online presence (yours truly included) and who are using it as an effective communication tool.
Back in 2003, there were hardly any candidates with an online presence. If they did have a website, it was what I like to call an “info-page” Basic information on who they are, maybe some issues and how to contact them. While its a step in the right direction, they were only utilizing maybe 0.05% of the effectiveness of the Internet.
Fast forward now to 2010 and there are dozens of other online tools that can be used to get the message out, inform residents of whats going on, how it will affect them and provide voters with direct contact to the candidates and elected officials.
While being interviewed by Christina I joked with her that my blackberry (the bane of my existence according to my wife) was sitting close by and buzzing intermittently with messages from people, responses to Twitter & Facebook postings and phone calls. I like to call it my “Virtual Campaign Headquarters”.
If you go to the Towns Election website and look at a list of candidates who are running, you will also find their contact information including websites, email, phone numbers etc. Of the 30 candidates that are registered for various positions on Oct 25th, only 13 have websites. That’s less than half of the people running who have an online presence in the community.
Now, of the 13 website, only 8 (mine included) are updated regularly and have a forum for voters to provide comments on issues that are posted. Others are what I referred to earlier as “info sites” This is not saying that of those candidates, they don’t utilize other ways online to communicate with voters. Some use the very popular “HAWTHORNE VILLAGER” site and post online comments to issues that are brought up. There are some overlap of those people, but if you take away The Villager, there are still a number of candidates who don’t have the all important online presence.
Back when I ran for local council in 2006, I was faced with a similar situation. All of my opponents for ward 1 local council position didnt have any online presence outside of email. It was that election I came short of winning by 92 votes. The problem was voter turnout ended up being the lowest in Milton at 23.5%.
During that campaign I had promised to keep my website/blog updated on a regular basis and inform residents in Milton of what was going on at Town Council meetings, decisions that were being made, and my opinions of them. While unsuccessful that year, for the past 4 years now I have continued to update and provide my opinions on issues that the town has faced over the last few years. You can check out the Archives section of my site and see every post and every comment since that campaign.
Over the last few years I have noticed others in town, mainly in the Hawthorne Village area starting up similar sites to accomplish what I had tried to start…a dialogue with Milton residents. Many of those people are also seeking positions on town council. Is it a movement? Well, maybe not yet but its a start. More and more Miltonians are going to the Internet to get their information and seek answers to questions they have.
Not all questions can be answered face to face during election campaigns and voters look to other sources to find out whats going on and how it will affect them. This is why an online presence is so important.
Will it replace the door to door / face to face contact? Absolutely not. In fact just being online won’t make a difference. An online presence only coupled with direct voter contact is the way of the future. The way things have been done in the past is once you’re elected, you attend community events as a way of being “seen” in the public eye. You do your job to the best of your ability and when it comes time for the next election, you go back out and knock on a few doors.
Welcome to 2010! I am the only candidate who has made it part of my platform and promise to voters that I will continue to knock on doors in between election campaigns and not just during them. Many comments I have received from voters so far is “why are you starting so early?”
I told them that this is what they should expect from me as their elected official. Not just waiting until an election is near to be seen talking to people, but on a regular basis. As Ive mentioned before there are a number of issues coming down the pike that WILL change how Milton looks and feels in the next 4 years. From the intensification of Main Street (that will change the look of Downtown Milton forever), to the approval of the Boyne Survey (that will add another 55,000 + residents to Milton), to the hopeful expansion of Milton District Hospital and how we will fund it, and to major road construction on Main Street…these are important issues that need to be addressed.
Over the next few years there will be a number of public meetings that you can attend to tell council how you feel. But how will you find out about them? The local paper is one way and if youre close enough to the changes you might get a notice from the Town of Milton. Other than that, you might miss your opportunity.
As your councillor I will “take to the streets” so to speak and solicit input directly from you. You can come to my website www.mikecluett.caand I will have a list of public meetings that are coming up so you can put them into your schedule and attend. If you cant attend, you will have an opportunity to email/call/Tweet me and let me know what you want to say and I can be your voice.
When I ask people if they voted in the last election, many people shrug their shoulders and say they don’t know, or they didn’t have time, or they just didn’t know what was going on. I want to change that…a little at a time. Do I expect a flood of voters this year? I hope so, but realistically change like this will take time.
Part of my job as your councillor will be to help change your opinion of your local representatives from “I dont know who they are” to “I know who my councillor is and he’s working for me.”
Here is a link to the article in the Champion and let me know what you think. Send me an email, follow me on my Twitter page, become a “Fan” on Facebook or post a comment here.
Until then, I’ll see you at the doors.
